Design of the identity and collateral material for the 12th conference of The Cardiovascular Society of Murcia.
The event took place in La Manga del Mar Menor, a natural seaside sandspit, regarded a very iconic place in Murcia (Spain). This charming location, attracts thousands of tourists in the summer, when the region increases more than 10 times its usual population.
The brief requested that the location where the event were to take place, La Manga del Mar Menor, was to be part of the identity.
Thus the brandmark, a heart, encloses a highly recognizable image of this emblematic location of southeastern Spain.
Resembling the quiet, warm waters where fishing boats rest, and people serenely walk through the knee-deep sea, the logo aims to bring back memories of the peaceful and paradisiacal nature of the site.